The Mommy Mundo and Havaianas team are helping out Operation Smile - which is a non-profit group who operates on kids with cleft palates. The project is called Design a Smile which is a series of one-day contests for 5-12 year old kids who will be asked to answer the question "What will you do to make other people smile" through a drawing. What makes this exciting is that the winning entry will be made into actual flip flops with the proceeds from the sale going to the surgeries. For more details, please refer to the Press Release below. N will definitely be joining!
Havaianas Pays it Forward with Design a Smile 2 for the Benefit of Operation Smile
When was the last time you made someone else smile? That is the question Havaianas asks you as it launches the Havaianas Design a Smile 2, a flip-flops design contest for the benefit of Operation Smile Philippines.
First launched in 2010, Havaianas Design a Smile gives children the chance to show their artistic talents by designing the next Havaianas Smile pair – a special design which will be produced into an actual Havaianas pair, with a percentage of the sales to be donated to Operation Smile Philippines, a non-profit organization which provides life-changing surgeries to children with cleft lips and cleft palates. The initial run generated more than 2,000 entries and raised more than PHP 100,000 from donations alone during this period.
“Havaianas believes that summer is a state of mind and can be lived every day of the year whenever you adopt a happy and carefree attitude,“ shares Anne Gonzalez, Managing Director of Havaianas Philippines. “And nowhere else is that more evident than in children. With Havaianas Design a Smile, we hope to generate funds and awareness to support Operation Smile in our shared mission to spread smiles all over the world.”
This November to January, Havaianas Design a Smile 2 is back, with the theme “Paying it Forward: Kids Helping Kids.” Beginning November 24th, artistically inclined kids can join Havaianas Design a Smile by submitting their designs illustrating their answer to the question “What will you do to make other people smile?” at partner events nationwide, beginning with the Bonifacio Global City Passion Fest at Bonifacio High Street from November 23 to 25, and at the Mommy Mundo Bazaar at the Rockwell Tent from November 24 to 25. Winners will receive exciting prizes from Havaianas, Bobble, Pininho, Hobbes and Landes, McDonald’s, and Sony. The grand prize winner will also have his or her design produced as part of the Havaianas 2014 Collection as the Havaianas Smile pair, with a percentage of the sales from which will help fund the operations of Operation Smile.
“The response from our initial run was overwhelming,” says Ammiel de Leon, Group Director, “this year, we hope to enrich our partnership with Operation Smile even more and involve more people all over the Philippines in Havaianas and Operation Smile’s advocacy to give children their smiles.”
Havaianas Design a Smile 2 kicks off at the Bonifacio Global City Passion Fest at Bonifacio High Street, Fort Bonifacio Global City, Taguig from November 23 to 25, and at the Mommy Mundo Bazaar at the Rockwell Tent, Rockwell PowerPlant Mall, Makati City from November 24 to 25. Like the Havaianas Philippines Official Facebook page at www.facebook.com/
Who Can Join?
The contest is open to all Filipino citizens who are:
· Five to twelve years old
· Permanent residents of the Philippines
· Contestants MUST have consent from their parent or guardian
How to Join?
A. Submission of Entries
1. Contestants must attend any of the Design a Smile events to enter the contest.
2. Contestants must completely fill out the official entry form at the event location. The parent or guardian or present at that time must sign the consent section of the official entry form.
3. Contestants are highly encouraged to donate to Operation Smile. 100% of donations will be given to Operation Smile. The lack or amount of each contestant’s donation will in no way hinder their participation in the contest or influence the judging of their entry.
4. Contestants will be provided with scratch paper, art materials and their official entry form. Only one official entry form will be provided per contestant.
5. Contestants must design the sole of a Havaianas flip-flop using the official entry form answering the question, “What will you do to make other people smile?”
6. Contestants must provide a one sentence explanation of their design in the designated area in the official entry form.
7. Contestants may only use the art materials provided at the event. Contestants may only use five colors in their design.
8. Contestants will have thirty minutes to complete their entry.
9. Contestants may not bring in pre-existing designs. Contestants may not trace or copy other artwork. Contestants may not include trademarked or copyrighted icons in their design, such as known cartoon characters or other brand names.
10. Contestants must submit their official entry form to any official contest organizer after thirty minutes or they will be disqualified.
11. Contestants may only submit one (1) official entry. Should the contestant submit another entry, only their first entry will be considered valid. The contest organizers will use the control number on each official entry form to determine which form was submitted first.
12. Incomprehensible, illegible, incomplete and offensive entries may be rejected and deemed illegible at the sole discretion of the contest organizers.
13. The contest organizers reserve the right to verify the validity of entries and to disqualify any entrant who tampers with the entry process or who submits an entry that is not in accordance with these mechanics or submit copied or unoriginal designs at any time.
14. By entering this competition, contestants agree to allow the organizers to publish their entry and the design, along with the contestant’s name on Havaianas websites (official website, microsite, or social networking sites), on the official Havaianas Stride Guide newsletter, in Havaianas PR materials, or at Havaianas retailers nationwide.
15. By entering this competition, contestants agree to allow the organizers to utilize their design and any images and any other work generated which is included in the entry. Contestants agree to allow the promoters to distribute, communicate, broadcast, modify, edit, adapt, segment and otherwise use the drawings, diagrams, images and designs submitted in the official entry form. By entering the competition, contestants acknowledge that there is no payment or consideration payable by the organizers to use of the contestant’s drawings, diagrams, images and designs.
16. From February 4 to 6, 2013 at the Terry S.A. head office, Terry S.A. marketing team members will shortlist ten (10) entries based on the following criteria:
a. 50% How well does the design answer the question, “What will you do to make other people smile?”
b. 20% Synergy with Brand
c. 20% Originality/ Creativity
d. 10% Technical Skill
17. The ten (10) shortlisted entries a Smile will be posted online at http://www.
18. Shortlisted finalists will be announced by April 2, 2013 at the campaign website. Winner will also be notified via their contact information (mobile, email and registered mail).
19. The ten (10) finalists will be scored according to the following criteria:
· Online votes: 70%
· Score from a second panel of judges (based on the below criteria): 30%
a. 50% How well does the design answer the question, “What will you do to make other people smile?”
b. 20% Synergy with Brand
c. 20% Originality/ Creativity
d. 10% Technical Skill
20. The entry with the highest score wins the contest.
21. Winners will be announced at Terry S.A. office (2293 Chino Roces Ave. Ext., formerly Pasong Tamo Ext., Makati City) on April 2, 2013 to be witnessed by a DTI representative.
22. The contest judges and all employees of Terry S.A. Inc. and its sub-distributors and retailers, Leo Burnett, GeiserMaclang Marketing Communications Inc., Creative Juice Communications Inc., and other promo partners/third party suppliers, including their relatives up to the third degree of consanguinity or affinity, are automatically disqualified from joining this contest. Persons reporting regularly to Terry S.A. Inc. and its sub-distributors and retailers, Leo Burnett, GeiserMaclang Marketing Communications Inc., Creative Juice Communications Inc. under a contract or service and who, by the nature of the service they render may have a direct and personal knowledge of the promotion shall also be disqualified.
23. The organizer’s decision relating to any aspect of the competition is final and binding on each person who enters with the concurrence of the DTI. No correspondence will be entered into.
24. Any costs associated with entering this competition and/or accessing the website are the contestant’s responsibility.
25. Winners shall have at least sixty (60) days from notification of winner, within which to claim their prizes from the Terry S.A. Head Office at 2293 Don Chino Roces Ave, Makati City.
26. Winners must bring their birth certificate and the two (2) valid IDs from the parent or guardian who signed their official entry form as evidence of his/her identity and entry. Provincial winners can claim their prizes at the nearest Havaianas store/outlet.
27. All unclaimed prizes after the said date shall be forfeited in favor of Terry S.A., Inc. with prior approval from DTI.
28. The organizers shall not be liable for any loss or damage whatsoever which is suffered (including but not limited to indirect or consequential loss) or for personal injury which is suffered or sustained, as a result of taking any of the prizes, except for any liability which cannot be excluded by law.
29. The 20% tax for prizes exceeding P10, 000.00 shall be shouldered by the winner.
30. Prizes are not convertible to cash.
31. By entering this competition, contestants agree to allow the organizers to utilize their design and any images and any other work generated which is included in the entry. Contestants agree to allow the promoters to distribute, communicate, broadcast, modify, edit, adapt, segment and otherwise use the drawings, top diagrams, images and designs submitted in the official entry form. By entering the competition, contestants acknowledge that there is no payment or consideration payable by the organizers to use of the contestant’s drawings, diagrams, images and designs.
32. Any costs associated with claiming the prizes are the contestant’s responsibility.
33. The entry with the highest total score will be featured as a limited edition print in a future Havaianas Collection, with a percentage of the sales going to Operation Smile. The design submitted by the winner may be altered or modified by the organizers for the purpose of creating a commercially acceptable design for the limited edition print. The contestant acknowledges that the limited edition print may feature part or all of the entrants design and the entrants design may be substantially modified to create the limited edition print.
For questions and more information, please e-mail smile@
What are the Prizes?
Finalists will receive the following:
a. Gift Pack from Havaianas
b. Bobble Water Bottles
c. Pininho, flip-flop accessories
d. Gifts from Hobbes and Landes
e. Gift Certificates from McDonald’s
The Grand Prize winner will receive the following in addition to the above:
a. Production of design into an actual Smile Pair
b. Plaque of recognition as Grand Prize Winner
c. Special Gift from Sony
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